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It’s hardly a secret that most dog foods on the market are made of low-quality, feed-grade ingredients. These unwanted byproducts are ground into meat meals and processed into little brown pellets that have the nutritional value of a dehydrated fast-food cheeseburger.
Fortunately, the pet food industry is beginning to realize that dogs, like humans, need real, nutritionally-dense food to be healthy. Whole foods can do wonders for your pet’s health, energy levels, and digestion. Feeding your dog a diet of real food may even reduce or prevent trips to the vet down the road.
Recently, a number of companies have emerged that will deliver human-grade dog food to your door, so your pup can have a diet as good as yours. But with so many options available, it can be difficult to decide which food service is best for you and your dog.
This review will compare two major dog food delivery services, Ollie Dog Food and Nom Nom, to help you decide which is best.
In this comparison:
- Nom Nom vs Ollie Dog Food: At a glance
- Which is better for you (by category)
- Nom Nom vs Farmer’s Dog vs Ollie
Nom Nom vs Ollie Dog Food: At a glance
|Price||Starts at $3 a day||Starts at $2 a day|
|Shipping||Free shipping on orders over $30||Free|
|Promo discount||20% off your first order (60% off with our link)||50% off first order; First responders and medical staff get a 50% discount off their first three boxes.|
|Protein options||Beef, Chicken, Pork & Turkey||Beef, Chicken, Turkey & Lamb|
|Sourcing||Their restaurant-quality proteins and vegetables are sourced from trusted U.S. growers and suppliers.||Chicken and beef from high-quality, human-grade farms in the US. Lamb comes from free-range farms in the U.S. and Australia. Produce, seeds and oils are sourced from U.S. farms|
|Offers treats?||Yes; 2 single-ingredient options||Yes; 4 single-ingredient options (available after 1st purchase)|
|Partial Plans?||Yes. You can choose between full or half portions.||Discontinued|
|Recipes crafted by veterinary nutritionists?||Yes||Yes|
|Accreditation||AAFCO certified for all life stages||USDA certified kitchen and meats, AAFCO certified for all life stages|
|Money-back guarantee?||Yes, for your first 30 days of food.||Yes. If your dog isn’t satisfied, Ollie will give a full refund for the initial box.|
|Cancel at any time?||Yes||Yes|
|Giving back||If you have adopted through a partner shelter, Nom Nom offers a $50 donation to the shelter or rescue in your name.||Ollie donates 1% of its proceeds to rescue organizations and shelters. They also regularly donate meals to rescue shelters.|
Ollie vs Nom Nom Now: Which is best for you?
- Fresh meal options
- Ingredient quality
- Other products
- Allergies & sensitivities
- Customizability & supplemental meal plans
- Packaging, sustainability & storage
Fresh meal options
Currently, both Ollie and Nom Nom offer 4 different protein options, some grain-free and some grain-inclusive.
For those pet owners who are concerned about the FDA’s warning about the potential correlation of grain-free diets and taurine deficiency with heart disease, they may be happy to know that Ollie adds rice to their chicken recipe and Nom Nom adds brown rice to their turkey meal and taurine to all of their recipes.
Both choices have added essential vitamins and minerals to the recipes to ensure they are nutritionally balanced for the health of your pet.
Nom Nom’s recipe selections
Nom Nom also has four meal options. Like Ollie, all Nom Nom recipes have whole meat as the first ingredient, but it differs from Ollie in that the second ingredient is a plant. Some of the recipes contain eggs, but there are no organ meats in any of the recipes. Nom Nom maintains a minimum of 8%–11% crude protein in their recipes.
Nom Nom’s recipes are simple, using about 5 major high-quality ingredients per meal. Currently, only the turkey recipe contains a grain (rice), but they steer clear of the additives many other grain-free foods include. Nom Nom has also added vitamins and minerals, to ensure that the meals are balanced.
Nom Nom ingredients:
- Beef Mash: Ground beef, russet potatoes, eggs, carrots, peas, dicalcium phosphate, calcium carbonate, salt, fish oil, sunflower oil, vinegar, citric acid (preservative), taurine, choline bitartrate, zinc gluconate, ferrous sulfate, vitamin E supplement, copper gluconate, manganese gluconate, thiamine mononitrate (vitamin B1), selenium yeast, riboflavin (vitamin B2), vitamin B12 supplement, cholecalciferol (source of vitamin D3), potassium iodide
Guaranteed Analysis: Crude Protein: 10% min, Crude Fat: 5% min, Crude Fiber: 1% max, Moisture: 73% max; 1239 Kcal/kg
- Chicken Cuisine: Diced chicken, sweet potatoes, yellow squash, spinach, sunflower oil, canola oil, dicalcium phosphate, calcium carbonate, fish oil, vinegar, citric acid, taurine, choline bitartrate, zinc gluconate, ferrous sulfate, vitamin E supplement, copper gluconate, manganese gluconate, thiamine mononitrate (vitamin B1), selenium yeast, riboflavin (vitamin B2), vitamin B12 supplement, cholecalciferol (source of vitamin D3), potassium iodide
Guaranteed Analysis: Crude Protein: 8.5% min, Crude Fat: 6% min, Crude Fiber: 1% max, Moisture: 77% max; 1255 Kcal/kg
- Pork Potluck: Ground pork, russet potatoes, green beans, yellow squash, kale, brown mushrooms, dicalcium phosphate, salt, fish oil, vinegar, citric acid, taurine, choline bitartrate, zinc gluconate, ferrous sulfate, vitamin E supplement, copper gluconate, manganese gluconate, thiamine mononitrate (vitamin B1), selenium yeast, riboflavin (vitamin B2), vitamin B12 supplement, cholecalciferol (source of vitamin D3), potassium iodide
Guaranteed Analysis: Crude Protein: 8% min, Crude Fat: 5% min, Crude Fiber: 2% max, Moisture: 75% max; 1246 Kcal/kg
- Turkey Fare: Ground turkey, brown rice, eggs, carrots, spinach, dicalcium phosphate, calcium carbonate, salt, fish oil, vinegar, citric acid, taurine, choline bitartrate, zinc gluconate, ferrous sulfate, vitamin E supplement, copper gluconate, manganese gluconate, thiamine mononitrate (vitamin B1), selenium yeast, riboflavin (vitamin B2), vitamin B12 supplement, cholecalciferol (source of vitamin D3), potassium iodide
Guaranteed Analysis: Crude Protein: 11% min, Crude Fat: 5% min, Crude Fiber: 1% max, Moisture: 70% max; 1479 Kcal/kg
Nom Nom also offers two snack options made from 100% USDA meats: chicken jerky and sirloin beef jerky.
Ollie’s recipe selections
Ollie creates four tasty recipes with whole meat as the number one ingredient, followed by organ meat, which can include important nutrients. In fact, Ollie’s beef recipe contains three types of organ meat. All of their meal options have a minimum crude protein of ranging between 9%–11%. Ollie also adds a few more healthy ingredients, such as chia seeds and blueberries, to each of their recipes for added vitamins and antioxidants.
In addition to the meals, Ollie offers 4 all-natural, single-ingredient snack options: sweet potato slices, turkey strips, beef strips, and chicken strips.
- Beef recipe: Beef, beef heart, sweet potato, peas, potato, beef kidney, carrot, beef liver, spinach, chia seeds, dicalcium phosphate, blueberries, fish oil, iodized salt, zinc gluconate, rosemary, vitamin E supplement, pyridoxine hydrochloride (vitamin B6), riboflavin (vitamin B2), potassium iodide
Guaranteed Analysis: Crude Protein: min 9%, Crude Fat: min 7%, Crude Fiber: max 2%, Moisture: max 70%; 1540 kcal ME/kg
- Turkey recipe: Turkey breast, turkey liver, kale, carrots, lentils, blueberries, coconut oil, pumpkin, chia seeds, dicalcium phosphate, iodized salt, zinc gluconate, cod liver oil, iron sulfate, manganese gluconate, manganese sulfate, copper gluconate, vitamin E supplement, thiamine hydrochloride, potassium iodate
Guaranteed Analysis: Crude Protein: min 11%, Crude Fat: min 7%, Crude Fiber: max 2%, Moisture: max 72%; 1390 kcal ME/kg
- Chicken recipe: Chicken, chicken gizzard, carrots, peas, chicken liver, rice, chia seeds, spinach, potatoes, whole dried eggs, dicalcium phosphate, calcium carbonate, blueberries, fish oil, iodized salt, cod liver oil, zinc gluconate, rosemary, copper gluconate, vitamin E supplement, potassium iodide, pyridoxine hydrochloride (vitamin B6), riboflavin (vitamin B2)
Guaranteed Analysis: Crude Protein: min 10%, Crude Fat: min 3%; Crude Fiber: max 2%; Moisture: max 73%; 1298 kcal ME/kg
- Lamb recipe: Lamb, lamb liver, butternut squash, kale, chickpeas, cranberries, potato, chia seeds, dicalcium phosphate, iodized salt, calcium carbonate, zinc gluconate, taurine, vitamin E supplement, iron sulfate, calcium pantothenate (vitamin B5), potassium iodate, manganese gluconate, thiamine hydrochloride, folic acid
Guaranteed Analysis: Crude Protein: min 10%, Crude Fat: min 7%, Crude Fiber: max 2%, Moisture: max 74%; 1804 kcal ME/kg
All of the meal options are great choices. The best option for you is going to depend upon your dog’s specific needs. If you want pork, you’ll need to go with Nom Nom, but if you want lamb, Ollie is the way to go.
Before we get into how each company sources its ingredients, we want to point out the obvious. Nom Nom looks a lot more appetizing.
As you can see in the image above, Nom Nom’s food includes visible, identifiable ingredients. Ollie looks like a mash with little bits of visible ingredients. Take this into consideration when you decide which food you think is best, but trust us when we say we believe both companies do an excellent job of sourcing their ingredients.
Both Ollie and Nom Nom have a serious commitment to high-quality food. You can’t go wrong with either of these choices. Both companies deliver freshly prepared meals that are formulated by veterinary nutritionists to be nutritionally balanced. They are also made with human-grade meats, so you should feel great about giving either a try.
Both companies cook their ingredients separately over low heat to preserve as many nutrients as possible. They are minimally processed with no artificial flavors, preservatives, fillers, meat meals, or other nasty animal by-products—just good quality whole foods. Once the food is cooked, it’s quickly packed and ready for shipping, so you get fresh dog food that was prepared just a few days prior.
Ollie sources their USDA beef and hormone-free chicken from farms in the U.S., and their premium, pasture-raised lamb comes from free-range farms in the US and Australia. Ollie told us that more than 60% of Ollie’s recipes are composed of meat; the rest of the food is made of healthy starches, fruits, veggies, seeds, and oils and are carefully sourced from U.S. farms.
Each recipe is carefully prepared in their New York USDA-certified kitchen, which has the same food prep standards as human food. Ollie has an independent food testing laboratory test each batch for calorie and nutritional content to ensure the food meets AAFCO standards.
We recently saw Ollie claim that their calories are more nutrient-rich than competitors. Upon reaching out to Ollie for further explanation, they stated that they source many of the nutrients from organ meat, which are rich in vitamins and minerals. For example, they source thiamine (Vitamin B) from beef liver rather than adding it in as a vitamin supplement.
Ollie stated, “Due to this, the calories in our food are denser because the nutrients themselves are coming from the ingredients in the recipe, as opposed to using nutrient mixes like our competitors.” They likened this to $10 worth of grilled chicken providing 20g of protein, versus a $10 protein shake providing 20g of protein. Obtaining nutrition from the most natural source sounds like the best option to us.
Nom Nom only uses restaurant-quality proteins and vegetables and sources their food from trusted and reliable U.S. growers and suppliers. They prepare all their meals in small, made-to-order batches in their own Nashville and San Francisco kitchens where they inspect their ingredients and rigorously test them. Whenever possible, their food is sustainably sourced and Nom Nom does their best to ensure zero food waste in their facilities.
Nom Nom doesn’t include organ meat, as Ollie does, relying solely on the whole meat included in each recipe to deliver the meal’s protein.
When you put them to the vision test, Nom Nom wins, hands down. You can actually see whole pieces of carrots, potatoes, and peas, so you know what your dog is eating. However, we love Ollie’s approach to sourcing nutrients in their most natural form, and the poorer appearance may simply be the result of chopping and blending the food more than Nom Nom does. You’ll need to decide which you find more compelling—the appearance or the sourcing.
Nom Nom also offers two single-ingredient, USDA-certified jerky snacks (chicken and beef) for $15 a bag. These healthy treats are a great way to reward your pup without all of the nasty chemical preservatives and fillers found in most treats.
But Nom Nom doesn’t just offer fresh dog food. They also focus on getting your pet healthy by offering a diagnostic microbiome testing kit and two probiotic supplements: one for owners who’d like a boost for their dog’s immune and digestive system and another one for dogs who have some GI issues and need rebalancing. You can find out more about microbiome testing and probiotics in our full Nom Nom Dog Food review.
(P.S. If you have cats, Nom Nom offers gut health products for them as well!)
Ollie offers four different all-natural, single-ingredient snacks that you can add to your regular shipments. These come in beef, chicken, turkey, and sweet potato options. They’re very similar to Nom Nom’s treats, but you have two additional choices.
Additionally, Ollie offers a line of high-quality air-dried food. It uses the same high-quality ingredients as their fresh food, but the food is gently dehydrated to make it shelf-stable while preserving nutritional value. We don’t think the air-dried food is as good as the fresh food, but it is an interesting option if you need to travel with your dog or are short on freezer space.
Winner: Nom Nom gut health products, Ollie for air-dried food
Both brands offer interesting products outside of their fresh food. If your pup has had digestive issues in the past, Nom Nom’s testing kits provide a fascinating look into their unique microbiome, and they can help you identify possible issues your dog has. If you plan to travel with your dog or want a food option that doesn’t need to be stored in the freezer, Ollie’s air-dried food is worth checking out.
Allergies & sensitivities
Both Ollie and Nom Nom use the information you provide in the dog’s profile—such as your dog’s age, breed, body type, and activity level—to choose the optimal recipes for your pup. Nom Nom, however, does not factor in whether or not the dog has been neutered as Ollie does.
While both companies ask if your dog has health issues or allergies, Ollie is more thorough in finding out exactly what health issues your dog has and what your dog is allergic to before recommending certain recipes.
Nom Nom, on the other hand, asks if your dog has health issues or allergies to narrow its recommendations, but recommends recipes before knowing the specific allergens. Only once you’ve signed up for a paid plan can you further customize your dog’s health profile.
However, Nom Nom does recommend you email or call the company if you don’t see your pet’s specific health needs listed in your created health profile. They state they are happy to discuss your pet’s needs and work directly with their vet nutritionist, Dr. Justin Shmalberg, to see if Nom Nom might be the right fit.
Shmalberg created all of Nom Nom’s recipe formulations, and the company’s staff continues to learn about dog health with research studies that your dog can participate in if they qualify.
Winner: Ollie for common allergies & Nom Nom for advanced issues
Ollie makes it easier to specify your pet’s allergies early in the sign-up process. However, if your dog has advanced and uncommon allergy needs, the ability to work Nom Nom’s Dr. Shmalberg may prove useful, and we like the fact that Nom Nom is doing its own research and development.
Customizability & supplemental meal plans
Ollie has a top-notch customer service team who will reach out within a few days of sending your first shipment to discuss how your dog is adjusting to the new food. If you should notice something concerning, like unwanted weight loss or gain, the care team is able to adjust the meal portions and recipes appropriately. The company also allows you to mix meal options in each shipment free of charge.
When it comes to mixing up your dog’s recipes, Nom Nom is also flexible, but it depends on how you order.
Once you’ve identified which meals your dog likes, Nom Nom will allow you to rotate those recipes with each shipment at no extra cost. However, if you want to mix meals within each shipment, you may have to pay a flat $5 per order. Customers who have meals shipped weekly are eligible to receive two different recipes in each delivery. And customers who receive biweekly and monthly shipments are eligible to receive two or four different recipes in each delivery. Keep in mind that you don’t want to change your dog’s food too frequently, or you could risk upsetting their stomach. So, a monthly rotation with Nom Nom may be best.
Supplemental meal plans
Supplemental meal plans are a great way for you to upgrade your dog’s nutrition on a budget. You can mix fresh, human-grade food with your dog’s current diet to balance cost and quality.
Currently, only Nom Nom offers supplemental meal plans, a half portion that will save you around 42%.
Ollie used to allow you to choose from two meal supplement plans: Some Ollie at 25% of the normal amount of food or Mostly Ollie at 50%. However, those plans are now only available to customers who were already enrolled.
Winner: Nom Nom for supplemental plans, Ollie for mixed recipes
It really comes down to what is important to you. Ollie is great for the option to mix recipes in one order without being charged. But we don’t think you should rotate recipes more than once a month (which Nom Nom allows for free). On the other hand, Nom Nom’s supplemental meal plan is an excellent way to upgrade your dog’s diet without breaking the bank.
For both companies, the price per day is going to completely depend on how much food your dog needs, the recipes you choose, and if you decide on full portions or partial. This is determined by your dog’s size, breed, age, and activity level. Here’s the cost breakdown:
Ollie prices appear to range from $2 to $3 a day to close to $10+ a day for large dogs. We found that pricing varied slightly depending on which recipe was chosen. For example, the turkey recipe appeared to be more expensive than some of the other meal options.
Nom Nom prices range from $3 a day for small dogs to $11+ a day for large dogs. They offer half-portions that will save you about 42%; what was $74.54 will now cost you $43.24 per week for our Afgan Hound.
With Nom Nom, we found that it’s slightly more expensive to combine different flavor meals. Take our Afghan Hound, for example. If you choose a combination of flavors in each box, your cost will be $74.54. However, if you only choose a single flavor, the price drops to $72.04. And when you choose turkey, you save the most—$61.90—which is comparable to Ollie prices, and possibly cheaper as Ollie’s turkey meal appears to be their most expensive.
You’ll also need to factor in the $5 flat fee per order to mix meals. Nom Nom states that they provide cost savings for less frequent deliveries and offer a multi-pet discount.
When you compare Nom Nom vs Ollie prices, it appears that they are similar for our medium size dog, but with Ollie, you may pay less if you have a small or large dog.
|Nom Nom price||Ollie Dog price|
|6-lb. Yorkie male||$3.10 day / $21.74 week||$2.73 day / $19.13 week|
|25-lb. Pembroke Welsh Corgi male||$5.32 day / $37.27 week||$5.31 day / $37.21 week|
|60-lb. Afghan Hound male||$10.65 / $74.54 week||$8.80 day / $61.66 week|
Across the board, we found Ollie’s prices are better, if only slightly. Medium-sized dogs cost about the same with either brand. You can check your price on both services before you commit to payment or enter any card information, so you should go through each sign-up process for concrete numbers. And don’t forget that we have secured an exclusive 60% discount from Nom Nom, so you can save more on your first delivery if you want to try it out.
We work with brands to try to get our readers substantial discounts, so you can try out our recommendations without spending as much. Currently, you’re able to get 50% off your first purchase of Ollie, but Nom Nom has offered The Dog Tale readers an exclusive 60% discount on their first purchase.
Winner: Nom Nom
With a discount as big as 60%, trying Nom Nom is a no-brainer.
With both Ollie and Nom Nom, portions are carefully calculated by a vet nutritionist to determine the optimal calorie count necessary for each dog, based on their unique specifications. If you notice your dog is experiencing unwanted weight loss or gain, both companies encourage you to reach out to them so they can adjust the portions accordingly.
Both Ollie and Nom Nom food packs are small, which makes them easy to store in the refrigerator or freezer. Ollie packs one day’s worth of food (or two meals) into one food pack, and you use the scoop they send to measure out each meal. No meticulous measuring is necessary—just open the pack and scoop out half of the food into your dog’s bowl.
At Nom Nom, small dogs may get two meals out of one bag, but meals are typically individually portioned, giving the company a slight edge over Ollie in this category.
However, Ollie makes storing the leftovers easy with the reusable food container they send with your first box.
For the first seven days, Nom Nom creates transition meals (half-portions) so the dog can slowly adjust to the new food. If your dog is already used to fresh food, you have the option of skipping transition meals.
Winner: Nom Nom
Both companies make correct portioning simple and easy, although Nom Nom has a slight edge when it comes to medium and large dogs since each meal is individually portioned.
Packaging, sustainability & storage
Both Ollie and Nom Nom have done a great job of making their shipping process effective and sustainable. The food arrives quickly in well-insulated cardboard boxes and is vacuum-sealed in plastic packaging to keep food fresh without the use of preservatives or chemicals.
The recyclable shipping boxes are packed with enough dry ice to keep the food cold until you get home on delivery day. Ollie food is shipped already frozen, while Nom Nom is shipped fresh, though it may freeze during shipping. The food will store well in the fridge for up to 4 days or in the freezer unopened for up to 6 months. If frozen, thaw the amount needed in the fridge 24 hours in advance.
Both Ollie and Nom Nom pack their meals in slim packages, which are about the size of two or three stacked smartphones, depending on the size of your dog. They both have easy-peel seals.
In your first Ollie order, you’ll get the food, an instruction booklet, a perfect-portion serving scoop, and a branded, reusable, plastic food dish along with a sealable lid, so leftovers don’t go to waste.
Ollie states that all of their packaging is recyclable or compostable, like the biodegradable insulated liner made from recycled jute.
With our first Nom Nom order, we got the food, a transition and feed guide, and a small packet of “flavor flakes” made of dried beef liver and bonito fish to help even the pickiest eaters, and a sample of the treats. We are unsure if they still offer flavor flakes or treat samples in your first box.
In an effort to reduce their carbon footprint, Nom Nom boxes, meal packs, and premium insulating liners are all either recyclable or made from recycled materials and are designed to keep your pet’s meals fresh in transit.
If you are ordering food for multiple dogs, Nom Nom food packs are not individually labeled by name but are labeled with the number of grams in each pack. You can then reference each dog’s personalized amount in the feeding instructions within each box or locate them in your Nom Nom account.
Both companies are forward-thinking when it comes to reusing and recycling.
Both companies offer free shipping and flexibility in adjusting how often you want food delivered and where you want it sent, which is really helpful when traveling. In fact, both will ship your food to you anywhere within the continental U.S. Initially, you’ll be shipped two weeks worth of food, but subsequent deliveries can be adjusted in your account settings.
Ollie ships its food on a regular schedule according to your meal plan, and you can expect to get it on the same day of the week. That date may change, however, if there is a major holiday or when there’s inclement weather. In the case that your shipment schedule changes, Ollie will contact you.
Ollie allows you to switch a recipe, pause or skip a delivery, and change the delivery address and schedule up to 6 weeks at a time, but this needs to be done before your order is processed. The card on your account is charged on a regular schedule in accordance with your shipments.
After the initial 2 week trial period, Nom Nom automatically sets a biweekly shipping and billing schedule, although you have the option to change the shipping to every week or every 4 weeks if you prefer. If you have a small dog, like my 6-lb. Yorkie, they will default to shipping every four weeks. They also offer discounts for bulk orders and multiple pets.
You can change the delivery location if you’re traveling or adjust the shipping schedule if you are going to run out of food (although this shouldn’t happen). When your food leaves the Nom Nom kitchen, you’ll receive tracking information to keep you informed when it arrives.
Winner: Nom Nom
Although both offer great delivery options, Nom Nom takes it a step further and offers weekly delivery, which is helpful for those who have little-to-no freezer space. They also send tracking information with each order.
Nom Nom vs Farmer’s Dog vs Ollie
The Farmer’s Dog is another human-grade meal delivery service for pets that offers high-quality, human-grade dog food. One hundred percent of The Farmer’s Dog packaging is biodegradable or recyclable, and the brand offers a ton of shipping flexibility, making it one of the must sustainable options available. We also like that each one of their food packs comes personalized with your dog’s name and feeding instructions, which is really helpful if you have more than one dog.
Both Ollie and Nom Nom set out to create high-quality, nutritious dog food, and that’s exactly what you’ll find with both of these companies. You can’t go wrong with either of these choices.
But beyond this most important factor, you’ll have to look at all the details to determine what’s most important to you.
For our 6-lb. Yorkshire Terrier, Ollie is cheaper than Nom Nom. And we love the fact that they try to source most of the essential vitamins and minerals in their natural state—that’s pretty important to us.
However, Nom Nom has some aspects that Ollie currently does not offer, such as weekly deliveries, probiotic supplements, microbiome testing, or a chance to be a part of their research studies. If you want to dig deeper into either service, you can learn more in our Ollie Dog Food review or our NomNomNow review.